You had dreams of running a business, and now you that you have your dream, you want to protect it right? Your business has a face to it, an image so to speak, and you must protect the face of your business. Simply put, you need a good business reputation in order for customers to continue doing business with you.
If your website does not rank on the first few pages of an Internet search, it may be time to invest in a company that specializes search engine optimization. This company will take each of the pages in your website and incorporate keywords throughout it using the latest in SEO practices.
Check on your customers after the sale. This is the case if your business is on the larger size. You need to make them feel important. You could opt for an automated solution to make sure that reach outs occur. Get feedback of your services and goods while you do it.
If you find negative content about your brand online, get rid of it. It it is on a Web property you control, like a comment on your blog, just delete it. If you need to, send a request to the Webmaster where the content is. When they do remove it, make sure it no longer shows up by using the Google URL removal tool.
Be transparent. Some companies have been accused of removing complaints from their website. Don’t be like them. Instead, quickly answer the complaints and state on your website how you will remedy the complaint. Once the complaint is resolved, ask your customer to post on your site that the complaint was resolved and how long it took to resolve the complaint.
Before you start marketing to your customers, make sure that you are aware of the demographic you are targeting. This will help you figure out how to connect with them. Your tone, content and verbiage are supposed to be differ in accordance with the type of people you are trying to appeal to.
If you make a public snafu, show the world that you are mature and apologize. Everyone makes mistakes, but it takes a big person to acknowledge that. If people see that you are truly apologetic for the wrongs you have done, it will make it more likely that they will work with you in the future.
Watch what you say. This applies to both online and offline interactions. Avoid having any discussions about illegal activity or making derogatory comments. You also want to avoid having yourself and your business tied to images that are explicit or inappropriate. Also, try to avoid doing or saying anything negative that will be on a news station. Potential investors and customers may see these things as red flags.
Some people are simply impossible to please reasonably. If you believe your customer has a irrelevant or untruthful complaint, do what you can to make them happy. As a business owner, sometimes you have to suck up your pride and think about how your customer or client is always right.
Never post fake reviews and comments that would put your business in a positive light. Whether you believe it or not, most customers will know when they are being duped and they will lose trust in you and your company. Instead of gaining customers, you may end up losing them.
Pay attention to what’s going on in social media. Companies are often talked about on these platforms. When you monitor your social presence, you will be able to see anything negative being said about your business, and nip it in the bud quickly. It will minimize damage to your reputation.
You need to be working on things to set up proper expectations that have to do with how you’re doing business. Honesty is an important component of this. Transparency is essential to maintaining a good reputation.
You remember the saying fool me once….? Well, customers are going to take that approach with you if you are not doing good business. You might get an initial purchase, but are you actually going to retain and grow customers if you don’t use the reputation management tips you learned about here?